• Thrive in a Complex Marketplace
    • The retail environment is chaotic. CMG has the resources and experience to help you thrive.
    • We have nearly 30 years of expertise in the retail environment and understand how alterations in the marketplace can affect you.
    • We understand the actions that have the highest probability of yielding your desired outcome.
  • “So what?”
    • Software and systems provide output, but what do you do with it?
    • How do you use data to execute against your desired goals/strategies?
    • This is where CMG adds value. We believe that all analysis starts and ends with a human.
  • Systems Don’t Negotiate
    • Software does not help you negotiate or manage relationships. You need people to do this.
  •  Our Core Competency
    • What sets CMG apart is the marriage of reliable analytical methods and practical industry expertise.
    • CMG’s founder, Bob Dumas, is a distinguished mathematician who began applying rigorous analytical methods to the retail environment while working at the Quaker Oats Company.
    • CMG’s President, Stew Bishop, is a former VP Sales at Bayer Consumer Care and has nearly 30 years of leadership experience within CPG.
  • Fact-based Decisions
    • We speak the truth. In fact, we believe we are only as good as the truth.
    • Our recommendations are fact-based; driven by analytics.
    • Our analysis is derived from actual consumer behavior (transaction data). We do not make decisions based off of statements consumers make about their behavior. 
  • Proven Analytics
    • Our clients experience a greater accuracy of results.
    • We use reliable analytical methods to deliver key insights and produce consistent results.
    • Our highly experienced team of mathematicians and economists mine data for nuggets and build unique models based on an understanding of the category and industry.
    • Our analysts research outliers based on qualitative input that software is not capable of capturing.
    • We help manage your financial risk by precisely understanding the past and accurately projecting the future.
    • Join in the success of our previous clients. They received a minimum ROI of 200% in year one of trade consulting, and a three year ROI average of over 1,000%.
  • Dissent 
    • We believe that dissent is necessary to make effective business decisions.
    • CMG offers an outside perspective that provides constructive criticism and practical counsel.
    • Our team provides broad insight that enables our clients to confidently make decisions that they could not make using software alone.
  • Managing Relationships
    • CMG can manage for you the relationships between manufacturer, field sales, retailer, and consumer.
    • Our negotiation hardened advisors are experienced in multiple areas including selling calls, training, merchandising, shelving and project management.
  • Actionable
    • Our recommendations are actionable, and based on realistic projections.
    • CMG firmly believes you should only “plan what you can do”.  
    • We advise you in executing that which is both desired and possible.
    • We recognize that math tells you what’s possible, but not what to do. Based on our expertise within the retail environment, we prioritize actions that can possibly be executed.
  • Episodic Support
    • CMG will answer a “question of the day” for emergency fire drills.
    • We provide our clients with continuous support.
    • After making recommendations, we stay with our clients throughout the execution process.
  • Highly Customized
    • We recognize that our clients’ needs/problems are unique. We tailor our services to meet their specific objectives.
    • We remain highly flexible and adaptive throughout the counseling process.
  • Affordable
    • Our services are surprisingly affordable compared to the value derived by our clients.

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